As Creative Director at Full Current, I was instrumental in turning what started as a simple web plugin addition into a far-reaching and multi-year project to completely transform RTDS Technologies brand, web presence, and marketing strategy in order to fend of its new competition – a new risk for the inventors of real-time digital power grid simulation.

I worked closely with the strategy team to create an entirely new brand positioning, sales, and marketing strategy which led to a fully custom new website with substantial new functionality and an integrated knowledge base built on Zendesk. From there, we devleoped a new trade show program and assets for RTDS’ frequent global event tours.