Bringing beautiful food to St. Clair West.
La Spesa had a name and concept, but needed to tell the story of how they were going to connect with their community in Toronto.
I worked with the owners of La Spesa and designer Raf Kozak to consult on the brand, and write the brand messaging for this new European specialty food store in St. Clair West – inside a storefront that was originally a grocery store nearly 100 years ago.
I wrote the mission, vision, brand story, web copy and tagline: Beauty in every bite.
