brand — strategy — creative — experience —
brand — strategy — creative — experience —
Dry brand? I’ll help you put the juice back in it.
I’m Kyle, a brand strategist, culture marketer, and creative director currently living in London and hailing from Canada.
A little bit about me
I’ve got over a decade of experience in brand & marketing strategy, experiential & events, and partnerships, having worked for and with B2B and B2C brands from a regional to global scale.
With plenty of time on the agency and brand sides of marketing, I’ve worked across many verticals, namely culture, tech, hospitality & tourism, and retail. I’m currently working in partnerships at Yonder and taking on freelance and consulting clients, after years as an entrepreneur, having co-founded Grape Labs – a culture marketing agency – and Surplus Market vintage clothing shop.
More recently, I also served as the Events & Creative Director for the Winnipeg Sea Bears pro basketball team, creating the brand strategy, producing games, and overseeing the creative direction of merchandise.
Outside of work, I’m an avid traveller, health and fitness enthusiast, and lover of food. Phone always eats first, sorry.
Brands I’ve worked with
What I do
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Your brand is your reputation. In order for it to be strong, your marketing needs to be aligned with the impressions and expectations of your customers, and your employees. I'll craft a strategy to make sure your brand expertly considers all stakeholders so you're putting your best foot forward. These projects always start with deep internal, stakeholder, and market research.
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A strong brand needs a stronger creative eye to make sure messages are delivered in a captivating, engaging way that's relevant to your audience and your objectives. Sometimes the best ideas are the craziest ones – and I definitely won't hold back on thinking outside the box to make your brand stand out.
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For most businesses, brand and customer experience is everything. What does your brand feel, smell, and taste like? How do physical interactions and touchpoints currently positively or negatively impact your brand? I'll help you craft an exceptional strategy for stand-out events, trade shows, and physical spaces.
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Who you partner with says a lot about your brand, so it's important to consider partnerships and sponsorships carefully. The right partnerships can drive exceptional brand affinity growth and value for both sides, and set you apart from the competition. I can help you with ideation and sourcing partners for exceptional brand activations.
– connect with me –
– connect with me –
