Engineering peace of mind, all around the world.
As one of the world’s most trusted power systems consultancies, TGS needed a brand that reflected their renowned reputation.
I led in-depth research and analysis to craft a new brand strategy, clearly outlining core customers, positioning, key messaging, and a new tagline: The peace of mind engineers.
This strategy led into a new visual identity, ground-up website rebuild, conference strategy, and a host of new collateral assets.
As Creative Director at Full Current
