Beam Suntory was looking to activate their House of Suntory craft spirits line for the first time in Canada. We developed a plan that sought to weave the brand into like-minded cultures and spaces that share similar values and their renowned Japanese attention to detail.

We leveraged our platform in Surplus Market for a unique brand partnership to create an elevated shopping event for VIP customers. Both brands benefitted from synergies in sharing overlapping audiences, and attendees got an experience that fit their interests, lifestyles and high-quality expectations of both brands.

Suntory cocktails were crafted to show off the detail in the spirits, and guests were able to sip Hibiki whisky, which was nearly impossible to get at the time.