Bringing human intelligence to
technology solutions.
After multiple acquisitions across Canada, Powerland needed a new, unifying brand strategy, and a website to reflect the changing times.
As Creative Director at Full Current, I worked on the research and strategy component on this brand refresh, which resulted in clarifying Powerland's brand strategy, including customer definition, value proposition statement, themes & attributes, tone-of-voice and key messaging.
From there, I led our creative and design teams on the ground-up build of Powerland’s new website which shifted focus from IT products and solutions onto their one true differentiating factor: Human Intelligence.
