At Grape Labs, we helped craft the new CyberWave brand for the Manitoba Institute of Trades and Technology, and launch it in the market as the premier choice for cyber education in Canada. The goal was public awareness and advocacy, so we created a series of events, pop-ups, lectures, and other PR and engagement opportunities.

At launch, we began a series of hybrid salon-style events target at industry. To get awareness out to the public, we created a pop-up in a busy shopping mall where passerby could enter their information to find out just how exposed they already are to cyber attacks and security threats.