Uphouse Inc. approached my team at Grape Labs to help bring their creative vision to life for TECHNATION’s launch of its Career Ready and CareerFinder campaigns. They had a very distinct look in mind, and needed help executing wardrobe, set design and propping for multiple photo and video shoots.

Early iterations started simple to introduce the brand’s new look and feel, while subsequent updates to the campaign added more depth and detail to propping and environment as new components were introduced, like DE&I initiatives.

As a founder at Grape Labs, I was involved in wardrobe styling, set design and propping, creative direction, and production assistance.