My team at Grape Labs led in-depth research and extensive strategy to name and build this sub-brand for Tech Manitoba from the ground up. This effort was truly from scratch, the new organization had yet to launch, had no name, didn’t know its audience, and had the difficult task of being equally attractive to K–12 students, parents, industry and government.

The process resulted in fun, energetic, yet sophisticated visual identity by Full Current, who also developed a large suite of collateral assets for launch.